Marketing, in plain English, from people who run businesses.
Short posts you can act on the same week. Getting found, getting the lead, answering faster, keeping the customer, and where AI actually earns its keep. New post most weeks.
Get found
How to get your business cited by AI assistants
Customers are starting to ask ChatGPT, Perplexity and Google's AI for recommendations instead of scrolling results. What gets a small business named in that answer, and what gets it skipped.
Get them back
One email a week: what to say when you have nothing to say
A weekly email to past customers is the highest-return marketing a small business can do, and most quit after three because they run out of ideas. Here is a year of them.
Get the customer
What an AI receptionist can and can't do
An AI receptionist answers every call, books the appointment and texts you the summary. It also has limits. Here is the honest version, from someone who runs one.
Get them back
How to ask for reviews without being weird
Most businesses have a hundred happy customers and eleven reviews. The gap is not satisfaction, it is asking. Here is a way to ask that works and does not feel pushy.
Get trusted
Your website has four seconds
A visitor decides whether to trust you in about four seconds. Speed, photos, proof and one clear next step. Here is what to check tonight on your phone.
Get found
Fix your Google Business Profile in an hour
Google shows your Business Profile before it shows your website. Wrong hours, old photos and unanswered reviews cost you calls every day. Here is the one-hour fix.
Get the customer
Why response time beats ad budget
Most small businesses lose the job in the first hour after the lead comes in. Before you spend another dollar on ads, fix how fast you answer.
Budget
How much should a small business spend on marketing?
The two benchmark surveys land either side of 8 percent of revenue. Here's what that number means for a business doing $300,000 or $3 million, and where the money should go first.
The Growth Engine
What a marketing department actually does every month
Not thirty services. Five stages, in order, every month. Here is the whole system a small business needs, whether you run it yourself or hand it to us.